Marketing Specialist - Spectrum News Raleigh
Coordinate and implement marketing materials and promotions.
Actively assist in supporting and leading community event activations and special projects.
Provide full on-the-ground marketing support and engage with the editorial news team as the key marketing contact.
Collaborate to develop shared processes and determine best practices for key initiatives and projects.
Maintain marketing data to track and analyze marketing campaigns and promotions.
Report on marketing campaign results.
Lead key initiatives such as the community events activations, localization of campaigns, and management of the traffic and programming guides.
Actively and consistently lead & support all efforts to simplify and enhance the customer experience.
Coordinate and communicate with marketing team and other departments regarding the planning, creation and implementation of marketing campaigns and promotions.
Serve as the resident expert on all things North Carolina, guiding localizations and customizations of campaigns at the state and local levels.
Collaborate closely with key partners including Creative, Editorial, Digital, Operations and Sales.
Lead local activations at community events from pre-event planning through day of event activation, and occasionally assist with events led by managers in other markets.
Coordinate and grow the Spectrum News 1 Project Weather initiative.
Gather and consolidate data for marketing programs; create tracking system to report on campaigns, goals and results.
Coordinate promotional efforts across multiple platforms.
Contribute to marketing process improvement initiatives.
Collaborate to identify and develop efficient processes for local and shared implementation and adapt best practices for key initiatives.
Process marketing invoices and manage financial tracking systems.
Track and summarize promotional campaigns and events to analyze success.
Communicate with affiliates and vendors; make payment arrangements and review invoices.
Maintain and update multiple programming guides as needed.
Schedule promos across all traffic platforms (linear and digital).
Review and analyze research findings and incorporate key learnings into marketing initiatives.
Perform other duties as requested by supervisor.
Required Skills/Abilities and KnowledgeAbility to read, write and speak the English language to communicate with employees, customers, suppliers, in person, on the phone, and by written communications in a clear, straight-forward, and professional mannerAbility to take ideas from concept to completion; handle multiple projects under deadlinesAbility to prioritize and organize multiple priorities effectivelyAbility to work independently and collaborativelyAbility to work in a fast-paced environment and meet deadlinesDemonstrated written and oral communication skillsProject management skillsDemonstrated organizational skills and an ability to prioritize and complete simultaneous projects with minimal supervisionDemonstrated attention to detailProactive attitudeSelf-starterKnowledge and ability to use the following office equipment:
computer, telephone, copier, fax, calculator, and staplerKnowledge of basic mathematicsBasic knowledge of marketing strategies, brand consistency and procedures Knowledge of cable television products and servicesKnowledge of apps and other digital productsKnowledge of media and advertising techniquesKnowledge of all social media platformsProficient knowledge of personal computer and software applications (i.
e.
word processing, spreadsheet, Internet etc.
)Required EducationBachelor's DegreeCollege course work in Marketing or related field or equivalent experienceRequired Related Work Experience and Number of Years Marketing Experience - 3PREFERRED QUALIFICATIONSPreferred Skills/Abilities and KnowledgePreferred EducationPreferred Related Work Experience and Number of YearsExperience in news environmentWORKING CONDITIONSOffice environmentIn the field at eventsRequires occasional travelAbility to work events on select holidays and weekendsPHYSICAL AND MENTAL REQUIREMENTSPhysical RequirementsAbility to lift up to 25 lbs.
Exposure to moderate noise levelsAbility to reach with hands and arms, to bend, to talk and hear, and to read and use a computerAbility to use, handle, and manipulate objects such as paper, pencils, keyboards, and mouseVision ability:
close vision, peripheral vision, and ability to adjust focusAbility to work while seated for prolonged periods of time MSU302 2023-16745 2023 Here, employees don't just have jobs, they build careers.
That's why we believe in offering a comprehensive pay and benefits package that rewards employees for their contributions to our success, supports all aspects of their well-being, and delivers real value at every stage of life.
A qualified applicant's criminal history, if any, will be considered in a manner consistent with applicable laws, including local ordinances.
Get to Know Us Charter Communications is known in the United States by our Spectrum brands, including:
Spectrum Internet , TV, Mobile and Voice, Spectrum Networks, Spectrum Enterprise and Spectrum Reach.
When you join us, you're joining a strong community of more than 101,000 individuals working together to serve more than 32 million customers in 41 states and keep them connected to what matters most.
Watch this video to learn more.
Who You Are Matters Here We're committed to growing a workforce that reflects our communities, and providing equal opportunities for employment and advancement.
EOE, including disability/vets.
Learn about our inclusive culture.
Recommended Skills Advertising Audio Equipments Business Process Improvement Coordinating Finance Hardworking And Dedicated Estimated Salary: $20 to $28 per hour based on qualifications.
Actively assist in supporting and leading community event activations and special projects.
Provide full on-the-ground marketing support and engage with the editorial news team as the key marketing contact.
Collaborate to develop shared processes and determine best practices for key initiatives and projects.
Maintain marketing data to track and analyze marketing campaigns and promotions.
Report on marketing campaign results.
Lead key initiatives such as the community events activations, localization of campaigns, and management of the traffic and programming guides.
Actively and consistently lead & support all efforts to simplify and enhance the customer experience.
Coordinate and communicate with marketing team and other departments regarding the planning, creation and implementation of marketing campaigns and promotions.
Serve as the resident expert on all things North Carolina, guiding localizations and customizations of campaigns at the state and local levels.
Collaborate closely with key partners including Creative, Editorial, Digital, Operations and Sales.
Lead local activations at community events from pre-event planning through day of event activation, and occasionally assist with events led by managers in other markets.
Coordinate and grow the Spectrum News 1 Project Weather initiative.
Gather and consolidate data for marketing programs; create tracking system to report on campaigns, goals and results.
Coordinate promotional efforts across multiple platforms.
Contribute to marketing process improvement initiatives.
Collaborate to identify and develop efficient processes for local and shared implementation and adapt best practices for key initiatives.
Process marketing invoices and manage financial tracking systems.
Track and summarize promotional campaigns and events to analyze success.
Communicate with affiliates and vendors; make payment arrangements and review invoices.
Maintain and update multiple programming guides as needed.
Schedule promos across all traffic platforms (linear and digital).
Review and analyze research findings and incorporate key learnings into marketing initiatives.
Perform other duties as requested by supervisor.
Required Skills/Abilities and KnowledgeAbility to read, write and speak the English language to communicate with employees, customers, suppliers, in person, on the phone, and by written communications in a clear, straight-forward, and professional mannerAbility to take ideas from concept to completion; handle multiple projects under deadlinesAbility to prioritize and organize multiple priorities effectivelyAbility to work independently and collaborativelyAbility to work in a fast-paced environment and meet deadlinesDemonstrated written and oral communication skillsProject management skillsDemonstrated organizational skills and an ability to prioritize and complete simultaneous projects with minimal supervisionDemonstrated attention to detailProactive attitudeSelf-starterKnowledge and ability to use the following office equipment:
computer, telephone, copier, fax, calculator, and staplerKnowledge of basic mathematicsBasic knowledge of marketing strategies, brand consistency and procedures Knowledge of cable television products and servicesKnowledge of apps and other digital productsKnowledge of media and advertising techniquesKnowledge of all social media platformsProficient knowledge of personal computer and software applications (i.
e.
word processing, spreadsheet, Internet etc.
)Required EducationBachelor's DegreeCollege course work in Marketing or related field or equivalent experienceRequired Related Work Experience and Number of Years Marketing Experience - 3PREFERRED QUALIFICATIONSPreferred Skills/Abilities and KnowledgePreferred EducationPreferred Related Work Experience and Number of YearsExperience in news environmentWORKING CONDITIONSOffice environmentIn the field at eventsRequires occasional travelAbility to work events on select holidays and weekendsPHYSICAL AND MENTAL REQUIREMENTSPhysical RequirementsAbility to lift up to 25 lbs.
Exposure to moderate noise levelsAbility to reach with hands and arms, to bend, to talk and hear, and to read and use a computerAbility to use, handle, and manipulate objects such as paper, pencils, keyboards, and mouseVision ability:
close vision, peripheral vision, and ability to adjust focusAbility to work while seated for prolonged periods of time MSU302 2023-16745 2023 Here, employees don't just have jobs, they build careers.
That's why we believe in offering a comprehensive pay and benefits package that rewards employees for their contributions to our success, supports all aspects of their well-being, and delivers real value at every stage of life.
A qualified applicant's criminal history, if any, will be considered in a manner consistent with applicable laws, including local ordinances.
Get to Know Us Charter Communications is known in the United States by our Spectrum brands, including:
Spectrum Internet , TV, Mobile and Voice, Spectrum Networks, Spectrum Enterprise and Spectrum Reach.
When you join us, you're joining a strong community of more than 101,000 individuals working together to serve more than 32 million customers in 41 states and keep them connected to what matters most.
Watch this video to learn more.
Who You Are Matters Here We're committed to growing a workforce that reflects our communities, and providing equal opportunities for employment and advancement.
EOE, including disability/vets.
Learn about our inclusive culture.
Recommended Skills Advertising Audio Equipments Business Process Improvement Coordinating Finance Hardworking And Dedicated Estimated Salary: $20 to $28 per hour based on qualifications.
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