Digital Marketing Director
Direct message the job poster from AcceleranceCindy Satter, SHRM-SCP, PHRSenior Human Resources Consultant at ADEPT HRM SolutionsAccelerance is looking for an innovative and passionate B2B marketing director to join our team in North Carolina.
The Digital Marketing Director is responsible for executing the strategy of the marketing department by working with the Chief Customer Success Officer to develop and implement marketing, branding, and communication campaigns that align with our data-driven, omnichannel marketing strategy.
Responsibilities Provide expertise and resources to the sales and marketing teams to create high-impact content marketing strategies that produce results.
Manage agency relationships for paid searches, website development, account-based marketing, and retargeting.
Contribute high-level thought leadership to the marketing department and mentor others as it relates to department initiatives and goals.
Draft and create marketing campaigns and collateral, such as the annual thought leadership guides, blog articles, and landing pages (with support from contracted resources).
Maintain the annual marketing content calendar for content ideas and planning.
Lead the development and maturation of multimedia assets (such as video and interactive infographics).
Conduct Search Engine Optimization (SEO) website audits and determine how to use the data best benefits the company.
Provide guidance and insight based on data collected by the marketing team to analyze the effectiveness of campaigns and determine future direction.
Identify gaps in campaign effectiveness and develop initiatives to close them.
Manage the annual operating expense budget for the marketing department.
Qualifications & RequirementsSkills Thorough understanding of principles and methods used to promote, display, and sell products and services.
A strong sense of professionalism and business acumen, leadership skills and ability to work with members of the team at all levels of the organization.
Excellent verbal and written communication skills.
Excellent organizational skills and attention to detail.
Strong analytical and problem-solving skills.
Advanced software skills related to content creation and management.
Education & Experience Bachelor's degree in business, marketing or related field required; master's degree preferred.
A minimum of five years of experience in a marketing management role.
Physical Requirements This position requires sitting at a desk or working from a computer for prolonged periods of time International and U.
S.
travel may be required Why Accelerance?We have a highly relevant reason for being in today's fast-paced digital world.
A technology talent crisis and prohibitively high developer costs threaten IT leaders' ambitions for digital transformation and innovation.
Accelerance helps close that skills gap.
As an Accelerance marketer, you'll be an integral part of our mission to put clients' technical ambitions within reach through strategic software outsourcing solutions.
Accelerance helps clients looking for offshore software development to find the right outsourcing partners to stand up and scale highly skilled tech teams with all of the benefits and none of the risks of outsourcing.
Grow your career in B2B omnichannel marketing with a technology-based company founded out of Silicon Valley.
Accelerance began more than two decades ago to harness the power of great engineering talent everywhere.
Our brand stands for the highest quality, affordable offshoring solutions offered by trusted advisors.
We have a unique story to leverage:
We personally have vetted more than 8,000 firms to create our proprietary global Certified Partner Network which includes only the top 1% of quality software outsourcing firms anywhere.
And we offer value-added, world-class professional software consulting services.
As a result, Accelerance delivers the world's best technology sourcing experience and results, empowering clients to outsource with confidence.
It's a unique, winning value proposition in the digital era.
What We Offer? Generous benefits package including medical, dental, vision, 401k matching program, long-term and short-term disability, group life and voluntary life; paid time off, including paid holidays.
Annual allowance for training, professional development & certifications, and gym membership or other wellness programs.
A company culture that is passionate about creating remarkable experiences for our employees and customers by fostering a global perspective, respect and cooperation, listening well and acting quickly, continuous learning and a drive for innovation, transparency and honesty Small, friendly, talented and collaborative colleagues.
An entrepreneurial team environment where you can take initiative and make an impact Distributed work model including flexibility to work from home and a casual dress code Opportunity for international travel to top destinations in the world to build relationships with our development partners.
Employment type Full-time Referrals increase your chances of interviewing at Accelerance by 2x Get notified about new Digital Marketing Director jobs in Charlotte Metro.
Senior Vice President/Vice President, MarketingHead of Marketing - Huge Opportunity and Salary - Remote - CAVisit the Career Advice Hub to see tips on interviewing and resume writing.
Recommended Skills Analytical Attention To Detail Auditing Branding Commercial Awareness Content Creation Estimated Salary: $20 to $28 per hour based on qualifications.
The Digital Marketing Director is responsible for executing the strategy of the marketing department by working with the Chief Customer Success Officer to develop and implement marketing, branding, and communication campaigns that align with our data-driven, omnichannel marketing strategy.
Responsibilities Provide expertise and resources to the sales and marketing teams to create high-impact content marketing strategies that produce results.
Manage agency relationships for paid searches, website development, account-based marketing, and retargeting.
Contribute high-level thought leadership to the marketing department and mentor others as it relates to department initiatives and goals.
Draft and create marketing campaigns and collateral, such as the annual thought leadership guides, blog articles, and landing pages (with support from contracted resources).
Maintain the annual marketing content calendar for content ideas and planning.
Lead the development and maturation of multimedia assets (such as video and interactive infographics).
Conduct Search Engine Optimization (SEO) website audits and determine how to use the data best benefits the company.
Provide guidance and insight based on data collected by the marketing team to analyze the effectiveness of campaigns and determine future direction.
Identify gaps in campaign effectiveness and develop initiatives to close them.
Manage the annual operating expense budget for the marketing department.
Qualifications & RequirementsSkills Thorough understanding of principles and methods used to promote, display, and sell products and services.
A strong sense of professionalism and business acumen, leadership skills and ability to work with members of the team at all levels of the organization.
Excellent verbal and written communication skills.
Excellent organizational skills and attention to detail.
Strong analytical and problem-solving skills.
Advanced software skills related to content creation and management.
Education & Experience Bachelor's degree in business, marketing or related field required; master's degree preferred.
A minimum of five years of experience in a marketing management role.
Physical Requirements This position requires sitting at a desk or working from a computer for prolonged periods of time International and U.
S.
travel may be required Why Accelerance?We have a highly relevant reason for being in today's fast-paced digital world.
A technology talent crisis and prohibitively high developer costs threaten IT leaders' ambitions for digital transformation and innovation.
Accelerance helps close that skills gap.
As an Accelerance marketer, you'll be an integral part of our mission to put clients' technical ambitions within reach through strategic software outsourcing solutions.
Accelerance helps clients looking for offshore software development to find the right outsourcing partners to stand up and scale highly skilled tech teams with all of the benefits and none of the risks of outsourcing.
Grow your career in B2B omnichannel marketing with a technology-based company founded out of Silicon Valley.
Accelerance began more than two decades ago to harness the power of great engineering talent everywhere.
Our brand stands for the highest quality, affordable offshoring solutions offered by trusted advisors.
We have a unique story to leverage:
We personally have vetted more than 8,000 firms to create our proprietary global Certified Partner Network which includes only the top 1% of quality software outsourcing firms anywhere.
And we offer value-added, world-class professional software consulting services.
As a result, Accelerance delivers the world's best technology sourcing experience and results, empowering clients to outsource with confidence.
It's a unique, winning value proposition in the digital era.
What We Offer? Generous benefits package including medical, dental, vision, 401k matching program, long-term and short-term disability, group life and voluntary life; paid time off, including paid holidays.
Annual allowance for training, professional development & certifications, and gym membership or other wellness programs.
A company culture that is passionate about creating remarkable experiences for our employees and customers by fostering a global perspective, respect and cooperation, listening well and acting quickly, continuous learning and a drive for innovation, transparency and honesty Small, friendly, talented and collaborative colleagues.
An entrepreneurial team environment where you can take initiative and make an impact Distributed work model including flexibility to work from home and a casual dress code Opportunity for international travel to top destinations in the world to build relationships with our development partners.
Employment type Full-time Referrals increase your chances of interviewing at Accelerance by 2x Get notified about new Digital Marketing Director jobs in Charlotte Metro.
Senior Vice President/Vice President, MarketingHead of Marketing - Huge Opportunity and Salary - Remote - CAVisit the Career Advice Hub to see tips on interviewing and resume writing.
Recommended Skills Analytical Attention To Detail Auditing Branding Commercial Awareness Content Creation Estimated Salary: $20 to $28 per hour based on qualifications.
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