Customer Marketing Manager
Description Meltwater is looking for a skilled, full-time Customer Marketing Manager who will be responsible for managing customer marketing initiatives across the Americas and Canadian marketThis person will play an integral role in developing and executing customer marketing strategies that drive product engagement and business revenueAs a key member of the marketing team, you will be responsible for all outgoing customer communication and develop a promotional calendar as well as nurturing flows to positively impact churnWe are looking for a Customer Marketing Manager who is not only data-driven but also possesses creative prowess in event marketing and communication to elevate our customer outreach to new heightsMeltwater is the international market leader for Media Intelligence solutionsWe specialize in monitoring and analyzing large volumes of data from the online and social media sectorsWe help more than 25,000 customers worldwide to gain valuable insights and knowledge about their markets and business areasMeltwater is one of the fastest growing software companies in the world, and our success is based on ambitious, intelligent and energetic employeesYour area of responsibility includes:
Collaborate with Sales, Account and Product Managers to maintain a customer lifecycle strategy focused on success, retention, and growthDevelop a customer segmentation approach for the Americas database to ensure customer driven communicationsCreate tailored communications across new and existing channels like email, website, case studies, blog, webinars, etcthat encourage customer retention and expansionOwn the email marketing and marketing automation for all customer marketing activities, including a tailored customer nurturing strategy for several segments, product releases, monthly newsletters, promotional campaigns and general communicationsDevelop a customer centric event strategy and work with the local team on the execution of Business Breakfasts, conferences, summits, trade shows, digital events & lunchesWork closely with the Customer Experience team to leverage our client-facing Meltwater education servicesWhat you'll bring Completed studies in the field of, or with focus on, Marketing, PR, Media/Communication Sciences, Digital Media, Sales or related fields of study 3
years of professional experience in Marketing Experience in Email Marketing and Automation Software Strong understanding of the B2B Customer Life Cycle Strong writer and content creator Strong understanding of Marketing Data & Analytics Initiative, reliability and team spirit as well as a good sense of humor and creativity Strong communication skills and an eagerness to collaborate cross-departmentally, particularly with Sales, Product and CXWhat we offer you Competitive compensation - Base Salary range for this position:
$75,000 - $85,000 USD per year before bonusesThe company also offers for this position quarterly bonuses (20%) subject to the terms of the applicable bonus planFlexible Paid Time Off & generous paid & unpaid leave policies Excellent medical, dental, and vision options 401(k) matching, life insurance, commuter benefits, and parental leave plans Collaborative, transparent and fun loving office culture Accelerated professional development and growth programs Recommended Skills Business Development Drive Development Strategy Execute Marketing Plan Identify Target Audience Develop Marketing Strategy Brand Management Estimated Salary: $20 to $28 per hour based on qualifications.
Collaborate with Sales, Account and Product Managers to maintain a customer lifecycle strategy focused on success, retention, and growthDevelop a customer segmentation approach for the Americas database to ensure customer driven communicationsCreate tailored communications across new and existing channels like email, website, case studies, blog, webinars, etcthat encourage customer retention and expansionOwn the email marketing and marketing automation for all customer marketing activities, including a tailored customer nurturing strategy for several segments, product releases, monthly newsletters, promotional campaigns and general communicationsDevelop a customer centric event strategy and work with the local team on the execution of Business Breakfasts, conferences, summits, trade shows, digital events & lunchesWork closely with the Customer Experience team to leverage our client-facing Meltwater education servicesWhat you'll bring Completed studies in the field of, or with focus on, Marketing, PR, Media/Communication Sciences, Digital Media, Sales or related fields of study 3
years of professional experience in Marketing Experience in Email Marketing and Automation Software Strong understanding of the B2B Customer Life Cycle Strong writer and content creator Strong understanding of Marketing Data & Analytics Initiative, reliability and team spirit as well as a good sense of humor and creativity Strong communication skills and an eagerness to collaborate cross-departmentally, particularly with Sales, Product and CXWhat we offer you Competitive compensation - Base Salary range for this position:
$75,000 - $85,000 USD per year before bonusesThe company also offers for this position quarterly bonuses (20%) subject to the terms of the applicable bonus planFlexible Paid Time Off & generous paid & unpaid leave policies Excellent medical, dental, and vision options 401(k) matching, life insurance, commuter benefits, and parental leave plans Collaborative, transparent and fun loving office culture Accelerated professional development and growth programs Recommended Skills Business Development Drive Development Strategy Execute Marketing Plan Identify Target Audience Develop Marketing Strategy Brand Management Estimated Salary: $20 to $28 per hour based on qualifications.
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